Website Terms of Use

Effective Date: October 23, 2025
Last Updated: October 23, 2025

  1. ACCEPTANCE OF TERMS

By accessing or using equityprinciple.com (the “Website”), you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree to these Terms, please do not use the Website. Your continued use of the Website constitutes acceptance of these Terms.

These Terms govern your use of our Website only. Separate written agreements govern professional consulting, coaching, and training services. These Website Terms of Use address your access to and use of website content, resources, and information.

  1. ELIGIBILITY AND ACCEPTABLE USE

2.1 Age Requirement

You must be at least 18 years old to use this Website. By using the Website, you represent and warrant that you are at least 18 years of age and have the legal capacity to enter into these Terms.

2.2 Acceptable Use

You agree to use the Website only for lawful purposes and in accordance with these Terms. You agree not to:

  • Use the Website in any way that violates applicable federal, state, local, or international law
  • Engage in any conduct that restricts or inhibits anyone’s use of the Website
  • Attempt to gain unauthorized access to the Website or related systems
  • Use any automated system (including robots, spiders, or scrapers) to access the Website
  • Transmit any viruses, malware, or other harmful code
  • Engage in any activity that could damage, disable, or impair the Website
  1. WEBSITE CONTENT AND SERVICES

3.1 Website Purpose

This Website provides information about Equity Principle Consulting’s professional services and expertise in workplace culture, leadership development, AI literacy, AI governance, organizational effectiveness, and related areas. The Website includes:

  • Information about our consulting, coaching, and training services
  • Blog posts, articles, podcast (audio & video) recordings, and thought leadership content
  • Educational resources and tools
  • Downloadable content, including guides, templates, worksheets, and toolkits
  • Newsletter signup and communications
  • Event and workshop information
  • Contact forms and inquiry submission options

3.2 Nature of Website Content

Educational Purpose: Content on this Website is provided for general informational and educational purposes only. It is not intended to constitute professional advice specific to your particular situation or organization.

No Professional Relationship: Accessing, viewing, or downloading content from the Website does not create a fiduciary duty, client relationship, consulting engagement, or coaching relationship. Professional services are provided only pursuant to separate written agreements with defined scope, deliverables, and fees.

Not a Substitute for Professional Advice: Website content does not constitute and should not be relied upon as:

  • Legal advice or legal services
  • Medical advice or mental health counseling
  • Therapeutic services or psychological treatment
  • Specific recommendations tailored to your organization

No Guarantee of Results: While we provide high-quality information based on our professional expertise and experience, we make no guarantees regarding specific outcomes or results from applying information found on this Website. Results depend on numerous factors including your specific circumstances, organizational context, and implementation approach.

3.3 Third-Party Links

The Website may contain links to third-party websites, resources, or content. We do not control, endorse, or assume responsibility for any third-party websites or their content. You access third-party websites at your own risk and subject to their terms and conditions.

  1. INTELLECTUAL PROPERTY RIGHTS

4.1 Ownership

All content on this Website, including but not limited to text, graphics, logos, images, frameworks, methodologies, videos, audio, software, code, and downloadable resources (“Website Content”), is the exclusive property of Equity Principle Consulting, LLC or our licensors and is protected by U.S. and international copyright, trademark, patent, and other intellectual property laws.

All other trademarks, service marks, and logos used on the Website are the property of Equity Principle Consulting, LLC or their respective owners.

4.2 Limited License to Users

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Website and its content for your personal, non-commercial use only, subject to these Terms.

Permitted Uses:

  • View, read, and learn from Website content
  • Download free resources and lead magnets for personal, non-commercial use
  • Print materials for your own reference and internal use
  • Access educational content for professional development

Prohibited Uses:
You may not:

  • Reproduce, distribute, modify, or create derivative works from Website content
  • Use Website content for commercial purposes without express written permission
  • Remove or alter any copyright, trademark, or other proprietary notices
  • Claim our materials as your own work or misrepresent their source
  • Share, sell, or redistribute our downloadable resources or lead magnets
  • Use our materials to train or educate others without authorization
  • Reverse engineer or attempt to extract source code from any Website features

4.3 Downloadable Resources

Free resources, guides, templates, toolkits, and other downloadable content (“Lead Magnets”) are provided for your personal, non-commercial use only. By downloading such content, you agree to:

  • Use the content for your own learning and internal business purposes only
  • Not redistribute, share, sell, or provide the content to third parties
  • Not modify, adapt, or create derivative works from the content
  • Retain all copyright and proprietary notices on the materials

If you wish to use our content for commercial purposes, training programs, or public distribution, you must obtain our express written permission.

  1. USER SUBMISSIONS AND CONTRIBUTIONS

5.1 License Grant

If you submit any content to us through the Website, including testimonials, comments, feedback, questions, suggestions, or other communications (“User Submissions”), you grant Equity Principle Consulting, LLC a non-exclusive, worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, modify, publish, and distribute such content in our marketing materials, on our website, in communications, case studies, and other business purposes.

5.2 User Representations

By submitting content to us, you represent and warrant that:

  • You own or have the necessary rights to the content you submit
  • The content is accurate and truthful
  • The content does not violate any third-party rights, including intellectual property, privacy, or publicity rights
  • We may use your submission without any obligation to compensate you

5.3 Privacy and Confidentiality

While we may use your testimonials and feedback for marketing purposes, we will handle your personal information in accordance with our Privacy Policy. Unless you provide explicit written permission, we will anonymize or de-identify your submissions when using them publicly, particularly for case studies or examples.

  1. DISCLAIMERS AND WARRANTIES

6.1 “As Is” and “As Available”

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE AND ALL CONTENT, INCLUDING DOWNLOADABLE RESOURCES, ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

  • Implied warranties of merchantability, fitness for a particular purpose, and non-infringement
  • Warranties that the Website will be uninterrupted, timely, secure, or error-free
  • Warranties regarding the accuracy, reliability, completeness, or currentness of content
  • Warranties that defects will be corrected or that the Website is free from viruses or harmful components

6.2 No Professional Advice Warranty

Website content is provided for general informational and educational purposes only. We do not warrant that:

  • Content is accurate, current, or complete for your specific circumstances
  • Content constitutes legal advice
  • Content constitutes professional advice tailored to your particular needs
  • Application of Website information will produce specific results or outcomes
  • Content is suitable for your specific objectives or situation

6.3 Results Disclaimer

We provide information based on our professional expertise and experience. However, we make no representations or warranties regarding results or outcomes from using Website content. Your results depend on numerous factors beyond our control, including your specific circumstances, organizational context, implementation approach, commitment, and external conditions.

You are solely responsible for evaluating the accuracy, completeness, and usefulness of Website content and for any decisions or actions taken based on such content.

6.4 Third-Party Content

We make no warranties or representations regarding any third-party websites, content, products, or services linked from or mentioned on this Website. We are not responsible for the accuracy, legality, or content of any third-party websites.

  1. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL EQUITY PRINCIPLE CONSULTING, LLC, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO:

  • Your use of or inability to use the Website
  • Any content obtained from or through the Website
  • Unauthorized access to or alteration of your transmissions or data
  • Statements or conduct of any third party on the Website
  • Any errors, omissions, or inaccuracies in Website content
  • Application of information, strategies, or recommendations from the Website
  • Downloading of any content from the Website

THIS INCLUDES, WITHOUT LIMITATION:

  • Loss of profits, revenue, data, use, goodwill, or other intangible losses
  • Business interruption or loss of business opportunities
  • Cost of procurement of substitute goods or services
  • Damages resulting from reliance on Website content

THIS LIMITATION APPLIES REGARDLESS OF THE LEGAL THEORY ON WHICH ANY CLAIM IS BASED, INCLUDING CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IF YOU ARE DISSATISFIED WITH THE WEBSITE OR ANY CONTENT, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USE OF THE WEBSITE.

7.1 Jurisdictional Limitations

Some jurisdictions do not allow the exclusion or limitation of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. In such jurisdictions, our liability and the scope of our warranties are limited to the maximum extent permitted by applicable law.

  1. DISPUTE RESOLUTION

8.1 Informal Resolution

Before initiating any formal dispute resolution process, you agree to first contact us to attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms or the Website informally. Either party may initiate informal resolution by providing written notice describing the nature and basis of the dispute. The parties agree to negotiate in good faith for a period of at least thirty (30) days before pursuing formal dispute resolution.

8.2 Binding Arbitration

If informal resolution is unsuccessful, you and Equity Principle Consulting, LLC agree that any dispute, controversy, or claim arising out of or relating to these Terms or your use of the Website shall be resolved exclusively through binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules, except as otherwise provided herein.

Arbitration Terms:

  • Location: Arbitration shall be conducted in Durham, North Carolina, or virtually by mutual agreement of the parties
  • Arbitrator Selection: One neutral arbitrator shall be selected in accordance with AAA rules
  • Governing Rules: The arbitration shall be governed by the Federal Arbitration Act, 9 U.S.C. §§ 1-16
  • Decision: The arbitrator’s decision shall be final and binding on both parties
  • Judgment: Judgment on the arbitration award may be entered in any court having jurisdiction
  • Costs and Fees: Each party shall bear its own attorneys’ fees and costs unless the arbitrator determines otherwise based on applicable law

8.3 Exceptions to Arbitration

Notwithstanding the arbitration provision above, either party may:

  • Seek injunctive or other equitable relief in a court of competent jurisdiction to protect intellectual property rights, confidential information, or to prevent irreparable harm
  • Pursue claims in small claims court if the claim qualifies and remains in small claims court
  • Bring claims that by law cannot be subject to arbitration

8.4 Class Action and Jury Trial Waiver

CLASS ACTION WAIVER: YOU AND EQUITY PRINCIPLE CONSULTING, LLC AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, REPRESENTATIVE, MULTIPLE PLAINTIFF, OR SIMILAR PROCEEDING. The arbitrator may not consolidate more than one person’s claims and may not otherwise preside over any form of a class, collective, or representative proceeding.

JURY TRIAL WAIVER: TO THE EXTENT ANY DISPUTE IS NOT SUBJECT TO ARBITRATION, YOU AND EQUITY PRINCIPLE CONSULTING, LLC EACH WAIVE ANY RIGHT TO A TRIAL BY JURY.

  1. GOVERNING LAW AND JURISDICTION

These Terms and any dispute arising out of or relating to these Terms or the Website shall be governed by and construed in accordance with the laws of the State of North Carolina, without regard to its conflict of law principles.

To the extent any dispute is not subject to arbitration as set forth in Section 8, you and Equity Principle Consulting, LLC consent to the exclusive jurisdiction and venue of the state and federal courts located in Durham County, North Carolina, and waive any objection to such jurisdiction or venue.

  1. COMPLIANCE WITH LAWS

You agree to comply with all applicable federal, state, local, and international laws and regulations in connection with your use of the Website, including but not limited to:

  • Intellectual property laws and regulations
  • Privacy and data protection laws
  • Export control and trade sanctions laws
  • Anti-spam and electronic communications laws

You may not use, export, or re-export any content from the Website in violation of U.S. export laws and regulations.

  1. GENERAL PROVISIONS

11.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Equity Principle Consulting, LLC regarding your use of the Website and supersede all prior or contemporaneous communications, agreements, and understandings, whether oral or written, regarding such subject matter.

Professional consulting, coaching, and training services are governed by separate written agreements that supersede these Website Terms of Use with respect to those specific services.

11.2 Amendments

We reserve the right to modify these Terms at any time by posting updated Terms on the Website with a new “Last Updated” date. Material changes will be communicated via email to registered users or through a prominent notice on the Website. Your continued use of the Website after any modifications become effective constitutes your acceptance of the modified Terms.

We encourage you to review these Terms periodically to stay informed of any updates.

11.3 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while reflecting the parties’ original intent.

11.4 No Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. No waiver of any term shall be deemed a further or continuing waiver of such term or any other term. Any waiver must be in writing and signed by an authorized representative of Equity Principle Consulting, LLC.

11.5 Assignment

You may not assign, transfer, or delegate these Terms or any rights or obligations hereunder without our prior written consent. We may assign or transfer these Terms, in whole or in part, without restriction, including in connection with a merger, acquisition, reorganization, or sale of assets.

11.6 Notices

Any notices or communications required or permitted under these Terms shall be in writing and delivered to:

Equity Principle Consulting, LLC
4711 Hope Valley Road, Suite 4F-601, Durham, NC 27713
Email: Luaskya@equityprinciple.com

Notices to you may be provided via email to the address you have provided, by posting on the Website, or through other reasonable means. Notices are deemed effective upon receipt or, if sent by mail, three (3) business days after mailing.

11.7 Third-Party Beneficiaries

These Terms are for the sole benefit of you and Equity Principle Consulting, LLC, and do not create any third-party beneficiary rights.

11.8 Headings

Section headings and titles are for convenience only and do not affect the interpretation or construction of these Terms.

  1. CONTACT INFORMATION

If you have questions or concerns about these Website Terms of Use, please contact us:

Equity Principle Consulting, LLC
Website: equityprinciple.com
Email: Luaskya@equityprinciple.com
Mail: 4711 Hope Valley Road, Suite 4F-601, Durham, NC 27713

BY ACCESSING OR USING THIS WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE WEBSITE TERMS OF USE.

Last Updated: October 23, 2025